2020-07-16

Belgian Hermes is crazy discount, want a cool rhythm?

By yqqlm yqqlm

Not long ago, something particularly wowsome happened.

Delvaux, known as”Belgium Hermes“, is actually in France The version of Vipshop will be crazy discounts on Vente-privee. This Sao operation is equivalent to a certain day, you opened Vipshop and found that Hermès deity is in the process of clearance.

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The most important thing is that this time is not a discount for a small range of individual styles. To be precise, it is a super promotion, because this time Delvaux is discounted Handbags are unprecedented in style and strength.

How exaggerated?

Even Delvaux’s Brillant is included.

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The specific discounted styles are more diverse, from classic black and white to seasonal girl powder, all sizes are also quite complete, ranging from mini to medium, discounts are up to 50%off.

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Another Tempête handbag from Delvaux is also difficult to escape.

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Not only is the color matching classic, but the discount of the mini has reached the fracture price 3.5%off.

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The most terrible thing is that Delvaux even put rare leather styles on the shelves to start a big promotion, and this alone can save tens of thousands.

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You can see that these styles that have been thrown on the shelves are not the models that are out of season or can’t be sold. They are all main push models, and they are very beautiful. It really makes people want to ask:Is this crazy? How embarrassed?

Netizens are also confused.

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The most confusing thing is that other top luxurys have recently been busy with various price increases. Delvaux, which has always been known as”Belgium Hermes”, is not only good, but it is not only discounted, but also Also In the official name, I sent a discount email to the loyal users of the brand to remind me to purchase, which is a warm reminder, this is a disguised”blade”.

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Know that this antique luxury brand founded in 1829 is not only the oldest luxury luggage and leather goods brand in the world, but also one of the earliest holders of handbag patents in the world. From 1883 to the present, Delvaux has been a Belgian royal leather supplier.

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Delvaux not only has a long history, but in the past their handbags were so hot that they were hard to find. As for why is it so clear?

Then look down and you know that Delvaux is already going downhill, and it’s starting to fall.

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The Delvaux brand has been advertised as the Belgian Hermes since it entered the domestic market in 13 years. Its design, quality, and workmanship can’t be said, it can be comparable to Hermes.

Only their family’s handbags are obviously overpriced in the past two years, and the current pricing is basically the same as that of her brother Hermes. It’s about the same.

You can compare the prices of the two popular models, and you can find that the former is really a bit too hard.

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And the most exaggerated is that Delvaux handbags are generally priced higher than Europe and the United States. Taking Delvaux’s popular Brillant as an example, the two most commonly used styles are both the price difference is over 10,000. I don’t know how much bb this operation has to eat.

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Everyone knows that most luxury brand handbags are generally inflated in China, but it’s really long-lived to see tens of thousands of huge price differences like Delvaux.

And this Delvaux hot caramel outer suture is also a typical representative of huge difference.

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The price of a single mini outer seam in China is as high as RMB 40,900, but Paris only needs 32,521 (4,100 euros), plus a 16%tax refund, and finally only needs less than 27,000. Get it. ❤️

That is to say, the price of the same package in two places is even less than 13900 yuan.

The money with only one difference is enough for you to buy any of the cute little big bags below.

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In fact, it can be seen through the huge price difference. Delvaux, which is really red in the country, is obviously not that hot in the European market. I remember that I felt it when I was on a business trip in Europe. I asked Many local sales, and even many have never heard of this brand.

And this is one of the reasons that Delvaux”differently treats” the two European and Chinese markets in terms of handbag prices.

I didn’t expect it to be better now, and I played an upgraded version of double-standard marketing directly on the basis of the original price difference-discounted. Now Delvaux’s domestic exclusive JD.com online pricing is close to this strong VP discount price 20000! ! !

When you are still buying their handbags at a high original price, the people in the other hemisphere have already bought the same paragraph with cabbage prices. It saves more than 20,000 yuan than you. Who can bear this? ? ?

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Delvaux In addition to the double-standard pricing failure behavior in the two markets in China and Europe, the most embarrassing thing is its design, which has been in the domestic market for seven years. It is helpless that the most impressive thing is that it is still almost Brillant on Rotten Street.

So many people mistakenly think that “Delvaux seems to be only Brillant”.

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In my memory, Delvaux entered the domestic market and opened the first company in 2013.

That year the universe Korean drama”You from the Stars” was in full swing, the streets and alleys, even standing on the roadside to buy a roast cold noodles, you I can hear young boys and girls discussing tirelessly how handsome Jin Xiuxian is and how beautiful Quan Zhixian is.

As everyone knows, Many Delvaux explosions with Brillant as their responsibility have appeared in the screen at that time.

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Next to the South Korean”hanger” Kong Xiaozhen in”It Doesn’t Be Love”, and the gold favorite of”The Couple’s World”, which was also a popular hit last year, both still carry Brillant .

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There is also the upper body of Liu Tao in the domestically produced blockbuster”Ode to Joy”.

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In this way, Brillant flew from the screen to the screen in a thunderous manner. For a while, in the past few years, even now, female celebrities including Zhang Ziyi and other big celebrities have one hand. Only Brillant.

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The most worrisome thing about Brillant is that Delvaux seems to have forgotten the constant changes and innovations. It’s just blindly renovating on its basis.

This 17-year-old pvc handbag must be familiar to everyone. The prototype is Brillant.

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There are also Les Miniatures limited series bags launched by Delvaux in 2017. In fact, the brand classic bag Brillant has been reduced to a 7.5cm high pocket size for sale.

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Take the inspiration for this year’s new Oriental Pearl series from China, and choose blue and white porcelain and national treasure giant panda, so design for changing soup without changing medicine you will pay .

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In the 2020 spring and summer series explosions launched by Delvaux this year, it seems that the handbag has ushered in a big blood exchange. In fact, still fried rice, the original Brillant is installed on the handle Several metal accessories are randomly decorated, and it becomes a new Wonder Rings.

Your product, your product.

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Of course, there are still a lot of loyal fans who can’t resist placing orders.

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Even when Brillant was in full swing, Delvaux was also designing other bags, but it was embarrassing that no one could really rush forward and stand up as Brilliant to become them The second head of the family. (Tempete is ok, but not so popular in China)

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As a result, there is still no handbag that can surpass Brilliant, after all, Brilliant has formed in the hearts of domestic Internet celebrities comparable to Birkin With a powerful gene, Xiaohongshu can easily find out how well it can fight.

However, with such a change in place, How can the”one pack dominate” Delvaux can be compared with the Hermès deity, which is always a sought-after and popular model? ,”Compared with”Belgium Hermes”, the two are obviously defeated without warning.

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In addition to the double standard pricing failure and the old-fashioned design, only Brilliant can take it, Delvaux is the most What makes people feel puzzled is that now, regardless of the high-end positioning route he once promised, he resolutely walked down the Star-carrying route.

Now just flip through Delvaux’s official Weibo and official subscription number, the content inside is that xxx stars carry their xxx handbags. (The latest Delvaux Rainbow has swiped their Weibo in the past two days Up)

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This way of bowing to traffic, this can’t match the title of “Belgium Hermes”, after all, your admiration Hermes can never find a star to bring goods.

Recall how cold Delvaux used to be.

In branding, it’s never like a lot The big names are as unscrupulous as to find celebrity endorsements and bring goods, because they are looking for the world’s oldest supermodel 87-year-old Carmen Dell orefice to shoot advertisements, and they have also been praised by many media Delvaux”Even if you shoot promotional videos, it will not Follow the flow to select the “clear flow representative” of the traffic stars.

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The Delvau blockbuster filmed by Carmen Dell orefice

In addition to low-key publicity, we will also be very dedicated to doing well Products, many of which are only a few bags a year.

The bag on the top of riri reads”Ceci n&39;est pas un Delvaux ( I’m not a Delvaux bag)” Le Brillant is a good example, there are only 10 in the world .

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If you compare it now, it’s ironic.

Originally, such double-standard pricing and weak and unintentional design should have already broken the hearts of Chinese fans, and now even the top beams of their own homes are broken. Take it out and get a big discount. It is true that everyone is affected by the epidemic, but no matter how lonely, there is no need to be so slack.

I would rather believe that Delvaux’s image director once declared that “our customers don’t want everyone to have Delvaux” that is willing to build an exclusive quality for fans. Even if you are tamed, you don’t want to see the brands you once loved. Now you have turned a blind eye to the fact that many people have painstakingly accumulated and spent tens of thousands of high-priced handbags at such a low price.

How can such a self-reducing Delvaux be worthy of and worthy of Chinese fans who have bought handbags that have been bought into rainbows?

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Remember that I have assumed many times “Whatever you would do if the dream bag you bought at a large price was sold at a discount one day”.

So how do you feel about Delvaux, which is now frantically discounted?