Under pressure, Indian companies are busy highlighting local identities and downplaying Chinese relations
(London Comprehensive News) After the Sino-Indian border conflict, anti-China sentiment in India has increased. Indian companies with Chinese investment and Chinese mobile phone manufacturers are actively promoting their Indian colors to users in response to local market pressures.
After the Sino-Indian border conflict in the middle of last month, protests against Chinese goods broke out across India. According to Reuters, after India imposed a ban on 59 Chinese applications on Monday (June 29), Vijay Shekhar Sharma, the founder of Indian digital payment company Paytm, in Twitter said that the ban is”a courageous move that is in the national interest.” He said that when the best companies in India should come forward,”let Indians build the best for Indians.” s things”.
China Alibaba Group owns approximately 40%of the ownership of Paytm’s parent company One97 Communications.
Chinese smartphone manufacturer Xiaomi is the highest-selling smartphone manufacturer in India. In the past few days, Xiaomi has been promoting its Indian e-commerce application with the”Made in India” slogan, while emphasizing its presence in India The smartphone and TV assembly line has created thousands of jobs.
Arvinder Khurana, chairman of the All India Mobile Retailers Association, said that because of fears of boycotts, Xiaomi has begun to cover the brand logo in mobile phone stores in some cities and used”Made in India””Logo instead.
India’s mobile payment platform MobiKwik and other companies have recently highlighted their local identity to avoid contact with China.