2020-12-31

Beijing 2022 Winter Olympics and Winter Paralympics sports icons released

By yqqlm yqqlm

People’s Daily Client

On the evening of December 31, when the new year is approaching , Beijing 2022 Winter Olympics and Winter Paralympics sports icons are officially released, marking the Beijing Winter Olympics and Winter Paralympics preparations Make new progress.

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Sports icons are the”prescribed actions” of the previous Olympic Games, and are a graphical interpretation of sports events. The sports icons of the previous Olympic Games have embodied the unique creative design, concept and cultural background of the host country and the host country. There are 30 sports icons for the Beijing Winter Olympics and Paralympics, including 24 sports icons for the Beijing Winter Olympics and 6 sports icons for the Beijing Winter Paralympics. The icon design uses Chinese characters as the inspiration source and the seal carving art as the main presentation form. It combines winter sports elements with traditional Chinese culture. It not only shows the characteristics of winter sports that challenge oneself and pursue excellence, but also embodies the weight of traditional Chinese culture. With profoundness, it demonstrates the philosophy and vision of the Beijing Winter Olympics and Paralympics, and once again contributed”Chinese cultural symbols” to the Olympic Movement. The icon uses Xiaguang red as the background color, which symbolizes the sunrise in the east, represents enthusiasm and hope, and also sets off a festive atmosphere for the Beijing Winter Olympics to be held during the Spring Festival.

Central Academy of Fine Arts Design School Deputy Dean, Beijing Winter Olympics Organizing Committee Cultural Activities Department Image and Landscape Art Director, Lin Cunzhen, the chief designer of the sports icon design team, introduced that the sports icons released this time echo the design concept of the Beijing 2008 Olympic Games emblem”China Seal”. Both are seal styles, and both have chosen the form of seal cutting, which is not only the unique cultural imprint left to the world by the”Double Olympic City”, but also reflects the cultural heritage of the Olympic Movement. The difference is that this time the icon puts more emphasis on the”Han Yin” style. Through the calligraphy brushwork embodied by the blade and the exquisite whiteness of the square inches, the calligraphy and engraving are combined to convey a long tradition and vivid charm that spans thousands of years.”It can be said that there is a great atmosphere in every square inch. Let the ancient art and design perfectly combine, and let more modernity and tradition create new fashion together.”

Gao, Deputy Director of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee Tian believes that the release of sports icons is an important nodal event in the preparation process of the Winter Olympics, which symbolizes that the Winter Olympics has come to us with firm steps.”The design of sports icons embodies the innovative results of combining traditional Chinese culture with the characteristics of winter sports. Sports icons are both sports symbols and cultural symbols, allowing everyone to deeply feel the enthusiasm and vitality of winter sports, and at the same time feel China The power and beauty of traditional culture.”

Tong Lixin, director of the Sports Department of the Beijing Winter Olympics Organizing Committee, said that the Olympic Games is an international event platform that integrates multiple cultures. In addition to language and text,”has a very high use value.”

It is understood that the design of sports icons lasted about half a year. The Beijing Winter Olympics Organizing Committee formed a special design team, and after repeated discussions and revisions , Creative, and solicited the revision suggestions of various international winter sports federations, and the final draft was finalized. The International Olympic Committee, the International Paralympic Committee, and various international winter sports federations have all contributed to the Beijing Winter Olympics and the Winter Paralympics. The sports icon gave a high rating.

After the sports icon is released, it will be widely used in the Beijing 2022 Winter Olympics and Winter Paralympics event landscape, instruction system, tickets, television broadcasting, news promotion, market development and other fields.

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