2021 Spring Festival box office set a record of 7.822 billion, Shanghai becomes the largest ticket warehouse
China News Service, Beijing, February 18th. On February 17, the 2021 Spring Festival file ended successfully with a box office of 7.822 billion yuan, setting a new record in Chinese film history. Under the combined effect of diversified themes supply, sophisticated content production standards, digital new marketing upgrades, and local Chinese New Year trends, a large number of audiences returned to the cinema during the Spring Festival, creating “the strongest Spring Festival in history.”
The Beacon Research Institute’s “2021 Spring Festival Market Data Insight Report” shows that in addition to a total box office of 7.822 billion yuan, a 32.5% increase over 2019, setting a new record, the 2021 Spring Festival file also relies on 160 million total movie viewers Another record is set; the top two films “Chinatown Detective 3” (3.55 billion) and “Hello, Li Huanying” (2.72 billion) have won 80% of the box office.
The report shows that Seven films during the Spring Festival show different market trends. Judging from the changes in the box office rankings on the film day, “Hello, Li Huanying” relied on its super reputation to hit the top box office on the fourth day of the Lunar New Year; “Samurai God Order” fell from the fourth place on the first day to the last. One. In addition, after “Detective Chinatown 3” and “Hello, Li Huanying”, the highly anticipated fantasy film “Assassination of the Novelist” has maintained a stable third place in box office performance and reputation.
The national average ticket price for the Spring Festival this year is 48.9 yuan, which is 4.2 yuan higher than the average ticket price for the 2019 Spring Festival. Among them, the first-tier cities have increased significantly. This year, the total number of viewers of the Spring Festival this year is 160 million, which is 30 million more than in 2019. The increase in the average ticket price and the number of movie viewers has a certain effect on the high box office.
From user data In this Spring Festival, 80% of users only watch one movie; the share of two-person viewing is reduced by 7% compared to the 2019 Spring Festival, and both single and multi-person viewing side have increased. Because theater attendance is still limited and it is difficult to find a ticket for Spring Festival movies, the concentration of user viewing hours has been significantly lower than that of previous Spring Festival movies. 14:00-15:00 is still the most popular viewing time. At the same time, the proportion of morning and evening movies has increased.
Data from the Beacon Professional Edition shows that under the background of “Chinese New Year in situ”, the proportion of users who bought tickets from different places for the Spring Festival in 2021 has decreased, which is 5% lower than that in the Spring Festival in 2019. Over 80% of users in Taizhou, Chongqing, Nantong and other cities choose “Chinese New Year in situ”. Among first-tier cities, 75% of users in Shanghai choose “Chinese New Year in situ”. From the perspective of regional performance, Shanghai, Beijing, Shenzhen, Chengdu, and Chongqing are the top 5 warehouse cities for the 2021 Spring Festival. Among them, Shanghai has a significant lead with over 366 million gross box office data.
In diversified subjects In addition to the types and well-made content, the ever-evolving digital marketing methods have also become the mainstream of the Spring Festival. During this Spring Festival, many films including “Detective Chinatown 3”, “Hello, Li Huanying”, “Assassination of Novelists”, “The Order of the God of Servant”, “New God List: Nezha Rebirth” and other films were “impact broadcast” through online roadshow brands Publicize and create momentum. Among them, the online roadshow of “Detective Chinatown 3”, the creators of Chen Sicheng, Liu Haoran and Wei Ya, set an industry record of 1.05 million tickets.
As “the strongest in history “Spring Festival file”, this year’s Spring Festival file not only has breakthroughs in total box office performance and total number of viewers, but also further enrichment of content types, breakthroughs in industrial production levels, and continuous upgrading and innovation of digital publicity methods. According to data from the Beacon Professional Edition, as of the end of the Spring Festival, the annual box office in 2021 has reached nearly 11.6 billion. Taking this Spring Festival as a sample, the Chinese film market still needs to explore more new breakthroughs in the industry under the normalization of epidemic prevention and control. (End)