2021-02-18

Is there a vote for you in the 7.8 billion+ big project of the Spring Festival?

By yqqlm yqqlm

Chinanews client, Beijing, February 18th (Reporter Ren Siyu) The 2021 Spring Festival file, with a box office of over 7.8 billion, brought a “good start” for the Year of the Ox movie market.

The data released by the National Film Bureau at noon on the 18th shows that from February 11 to 17, 2021, the national movie box office reached 7.822 billion yuan. Following the 5.905 billion yuan in 2019, the National Film Festival again refreshed Box office record. During the period, the top three at the box office were “Detective Chinatown 3”, “Hello, Li Huanying” and “Assassinated Novelist”. Why are the Spring Festival stalls so popular this year?

Is there a vote for you in the 7.8 billion+ big project of the Spring Festival?

What makes the audience one Hard to get tickets?

On the first day of the new year, “Detective Chinatown 3”, “Hello, Li Huanying”, “Assassination of Novelists”, “Bear Infested Wild Continent”, “Order of the Lord of Servant”, “New God List: Nezha Reborn “Seven films of “Rushing Crowds” will be released as scheduled, covering fantasy, suspense, comedy and other genres.

From the first day to the sixth day of the new year, the related topics of seven movies have firmly occupied the hot search list of Weibo. Under the initiative of “Chinese New Year in situ”, they have become a lot of audiences in the cinema. Important entertainment activities. On the second day of the Lunar New Year, Yue Yunpeng posted a movie ticket stub on Weibo. He wanted to finish watching 6 movies on this day, and he said: “I am too tired today.”

Is there a vote for you in the 7.8 billion+ big project of the Spring Festival?(1)

Affected by the epidemic, this year During the Spring Festival, the national theater attendance rate did not exceed 75%, and the number of film schedules also decreased. The difficulty of grabbing tickets has also become a complaint from most audiences: “Fortunately, I bought the pre-sale tickets in advance”, “I saw it on the last day of the holiday”, “It’s too difficult to grab tickets for Spring Festival movies.”

Nevertheless, this year’s Spring Festival file still broke many box office records in Chinese film history. On February 12, the Chinese movie box office broke the box office record of 1.458 billion in Chinese film history set on the first day of the Chinese New Year in 2019, and set a record for the total number of single-day movie viewers, setting a new box office record for the first day of the Spring Festival.

In response to the popularity of the Spring Festival this year, Yin Hong, a professor at the School of Journalism and Communication of Tsinghua University, said that there are four points: “One is the rigid demand for holiday entertainment consumption by relatives, friends and classmates; the other is the reduction of tourism flow, which requires more rigidity; The three films are rich in genres, and they are all left until this time. Fourth, the ticket price has been greatly increased, which far exceeds the loss of attendance restrictions caused by epidemic prevention and control.”

Thanks to our enthusiasm for watching movies, Chinese films took the lead in winning the first “10 billion” during the Spring Festival. On February 16, the total box office of the Chinese film market in 2021 exceeded 10 billion, of which domestic films accounted for over 96%. .

“Tang Detective 3” reached the top, “Li Huanying” counterattacked

This year’s hot Spring Festival stalls, nearly half of the box office came from “Chinatown Detective 3”. As of 22:00 on the 17th, the box office of “Detective Chinatown 3” reached 3.55 billion, accounting for 45% of the total box office of the Spring Festival stalls.

As the “head movie” of the 2020 Spring Festival, “Detective Chinatown 3” has filled the audience’s expectations. Before the start of the Spring Festival this year, its box office data was even more impressive. Soon after the pre-sale started, it broke the pre-sale box office record of Chinese film history.

On February 12, “Detective Chinatown 3” was officially released for 11 hours, with a box office of over 1 billion yuan, becoming the fastest film in the Chinese film market to exceed 1 billion. As of the end of the Spring Festival file, “Detective Chinatown 3” has successively broken many records such as the first day’s box office, the first day’s attendance, the number of shows, and the single-day box office record of Chinese film history. Chen Sicheng also became China’s first tens of billions box office director with the “Tang Detective Series”.

Is there a vote for you in the 7.8 billion+ big project of the Spring Festival?(2)

“Chinatown Detective 3 “Stills.

But while the box office continues to rise, “Detective Chinatown 3” is facing a continuous decline in reputation. On the afternoon of the New Year’s Day, the Spring Festival films began to score one after another, and “Detective Chinatown 3” had the bottom of the Douban score. Some viewers commented on its weak reasoning and embarrassing laughter. Since the fourth day of the Lunar New Year, the single-day box office has been overtaken by the better-reputed “Hello, Li Huanying”.

“Hello, Li Huanying” is adapted from Jia Ling’s sketch of the same name and her personal experience, and her exposition of family affection has aroused the empathy of many audiences. By the end of the Spring Festival file, Douban’s score remained at 8.2, and because of the fermentation of word of mouth, the box office gradually counterattacked.

Is there a vote for you in the 7.8 billion+ big project of the Spring Festival?(3)

“Hello, Li Huanying “Stills.

Starting from February 15th, “Hello, Li Huanying” became the box office champion of the day with a box office of 530 million; on the 16th, the lineup surpassed “Detective Chinatown 3” with an attendance rate of over 50%; on the 17th , “Hello, Li Huanying” single-day box office is already more than twice that of “Tang Detective 3”. With this directorial debut, Jia Ling became the highest-grossing female director in Chinese film history.

From the perspective of box office performance, “Detective Chinatown 3” and “Hello, Li Huanying”, two highly topical movies, accounted for 80% of the box office contribution in the Spring Festival, and they deserve to be The “two heroes” of the Spring Festival this year.

Is the Spring Festival stall a “good time”?

In recent years, the Spring Festival file has successfully risen to become one of the most popular schedules of the year, gathering many large-scale, high-cost films. But this year’s Spring Festival stalls are “a few happy and a few sad.”

In addition to “Chinatown Detective 3” and “Hello, Li Huanying”, the Spring Festival film “Assassination of Novelists”, “The Order of the Gods” and “The Crowd” are equally strong, but in the two headlines With a strong performance of about 70% of the films, these films can only compete for 30% of the market space, and the final box office does not exceed 1 billion.

For example, in the movie “The Crowd”, although there are actors such as Andy Lau, Xiao Yang, Wan Qian, but since the film’s release on February 12, the number of films has gradually dropped from 8.6% to 3%. Director Rao Xiaozhi Seeking a film on Weibo: “I hope that the theater will give us some more opportunities to squeeze one or two golden games for us on the existing games, or not to cut our games completely.”

Is there a vote for you in the 7.8 billion+ big project of the Spring Festival?(4)

In fact, it’s in the Spring Festival movie In the movie, “The Crowd” has a Douban score above 7.0. Before the film was released, the news of Andy Lau’s entry into the short video platform caused a sensation across the Internet. However, some viewers pointed out that they did not see what the film wanted to tell from the publicity.

Throughout the Spring Festival files in the past three years, the box office distribution of this year’s films has been seriously unbalanced. In the Spring Festival of 2018, “Detective Chinatown 2”, “Monster Hunt 2” and “Operation Red Sea” won 1.894 billion yuan, 1.703 billion yuan and 1.197 billion yuan in box office respectively; in 2019, the box office of “Wandering Earth” was 2.01 billion yuan and “Crazy” “Aliens” 1.449 billion, “Speeding Life” 1.043 billion. And this year, “Detective Chinatown 3” reached 3.55 billion yuan, the second place “Hello, Li Huanying” and the third place “Assassination Novelist” earned nearly 2.2 billion yuan at the box office.

Is there a vote for you in the 7.8 billion+ big project of the Spring Festival?(5)

Except for Rao Xiaozhi’s request In addition, on February 15th, actor Qu Chuxiao also voiced for participating in the film: “The movie (“The Order of the God of Servant”) is everyone’s four years of hard work and accepts all criticism and corrections. On the same day, the original author of “Assassination of Novelists” Shuang Xuetao also wrote a long article to tell the creative story behind the film.

From this perspective, this year’s Spring Festival stalls are “very cruel.” This also gives film creators a chance to reflect: Is the Spring Festival file really the best time for all films?

In the article, Rao Xiaozhi mentioned that “The Crowd” may be like “The Nameless”, which needs to be “point by point.” “The Unknown” was released in the off-season in November 2019, and finally won 790 million box office.

From the sixth day of the lunar new year to the fifteenth day of the first lunar month, this period of “post-Spring Festival” is still a good time for other films to find opportunities to rebound. If you can take the opportunity to increase some publicity and word-of-mouth marketing, Perhaps there will be better performances in the lineup and box office.

Is there a vote for you in the 7.8 billion+ big project of the Spring Festival?(6)

After the Spring Festival file, return What videos are there to watch? Judging from the news that has been set up so far, viewers can also look forward to “Cat and Mouse” to be released on February 26, “Eleventh” to be released on March 5, and “My Sister” to be released on April 2. , “May 1st” period of “Antique Bureau Middle Game”, “Dragon Mouse Brothers”, “Sunshine Robber” and so on.

Looking back at this year’s New Year’s Day file, the national movie box office reached 1.299 billion yuan, breaking the box office record of the same period in Chinese film history; and more than a month later, the box office of the Spring Festival file set a new high with 7.822 billion yuan, and strict epidemic prevention measures Under the premise of this, another shot was given to the Chinese film market. (End)