2021-03-31

Pinduoduo unites with more than 30 publishing houses to launch “Duoduo Reading Month” to directly supplement more than 1,000 good books

By yqqlm yqqlm

China News Service, March 31st. Today, Pinduoduo launched the “Duodu Reading Month” activity, and united with more than 30 publishing houses such as CITIC Publishing House, Knowledge Publishing House, Qingdao Publishing House, Motie Books, Guomai Culture, etc. Book publishing companies, etc., provide large-scale direct subsidies for tens of billions of subsidies for more than 1,000 books in multiple categories such as social sciences, literature and art, and teaching aids.

Pinduoduo unites with more than 30 publishing houses to launch “Duoduo Reading Month” to directly supplement more than 1,000 good books

It is understood that “Reading Month” aims to promote reading for all. Consumers can search for “Duoduoduo Reading Month” directly on the Pinduoduo APP, such as “How Steel is Made”, “Moby Dick”, “Six Floating Life”, “Notre Dame” and “Walden” “Lake” and others have become the key subsidy books for the reading month. During the “Duoduo Reading Month” period, Pinduoduo will also launch the “Millions of Books Full Discount” to directly supplement the original good books. At the same time, well-known writers such as Yan Chongnian, a well-known historian and the speaker of CCTV’s “Hundred Forums”, will be a guest in the 10 billion subsidy live broadcast room to recommend books to readers.

“We found that more users of the platform have a strong demand for knowledge consumption, especially in third- and fourth-tier cities and rural areas where the purchase of books has increased rapidly, and the growth rate has far exceeded that of first-tier cities.” “A lot of reading months” The person in charge said that Pinduoduo is continuing to strengthen the introduction of high-quality books. Up to now, more than 2,700 publishing houses, book companies, and distributors have been introduced.

Introduced by the person in charge of the operation center of Booku.com, Booku.com has realized the effective expansion of new reading groups on the Pinduoduo platform. In 2020, the number of users in third- and fourth-tier cities will exceed that of first- and second-tier cities, and the number of students will be rapidly expanded. crowd. “In 2020, Boku.com’s sales on Pinduoduo have increased by 7 times compared with 2019. We hope to work with the platform to promote reading for all.”

It is understood that Pinduoduo has already cooperated with many large domestic publishing houses. , Book companies, distributors, etc. have reached close cooperation, and the two parties have launched more high-quality, affordable and genuine books through various forms such as customization and exclusive supply. For example, the 7.8 yuan/copy of the original “Civil Code” spelled out 300,000 copies in only one month; the 7.8 yuan/copy of the original color version “Shan Hai Jing”, which was online for more than 20 days, produced nearly 60,000 copies.

At the same time, the tens of billions of subsidies also launched a famous book recommendation activity, inviting well-known writers to be guests in the live broadcast room to recommend books to Pinduoduo readers, such as Hao Jingfang, Shen Shixi, and Yang Hongying all open book lists for readers through live broadcast.

“So far, Knowledge Publishing House’s Pinduoduo flagship store has broadcast 667 live broadcasts, with a total of more than 13.28 million viewers.” According to the person in charge of Knowledge Publishing House, live broadcasting has become the growth engine of Knowledge Publishing House. Promote store sales revenue of more than 70 million yuan (Ma Yang), and quickly grow into the first place in the Enlightenment Cognitive Store List and the Children’s English List. Knowledge Publishing House is a veteran publishing house with a history of more than forty years, and is affiliated to China Encyclopedia Publishing House.

The person in charge of Guomai Culture Pinduoduo e-commerce said that Guomai has maintained a high explosive rate on the Pinduoduo platform. In the first quarter of this year, it has completed 2/3 of last year’s sales. “Pinduoduo’s The new reader group allows us to better understand the new needs of the book market and have great expectations for future growth.”

While promoting universal reading, Pinduoduo is also stepping up its crackdown on pirated books. According to the person in charge of the management of Pinduoduo platform, the current application of artificial intelligence algorithms is the first to apply artificial intelligence algorithms, mining and analysis based on massive data, reconstructing the model library of illegal merchants, product identification, counterfeit identification, and inferior product identification from the bottom, and perform 24 Hourly online inspection.

Currently, Pinduoduo has signed intellectual property protection agreements with Beijing 15th Society Anti-piracy Alliance, Children’s Publishing Anti-piracy Alliance, China Publishing Association, Xinhua Wenxuan and other institutions to jointly promote the fight against infringement and piracy of books . In October 2020, Pinduoduo also signed a memorandum of cooperation with the China-Britain Business Council (CBBC) to strengthen intellectual property cooperation between the two parties. The association has more than 400 members, including Oxford University Press, the British Library, and a number of top UK University etc.

“We hope to further promote in-depth cooperation with publishers and well-known authors through the full month of Duoduo’s reading month, so as to bring more high-quality, affordable and genuine books to consumers.” “Duodu The person in charge of “Reading Month” revealed that Pinduoduo will also promote domestic well-known authors to settle in Pinduoduo, and recommend good books to more readers in the National Reading Month.