2021-04-30

China Central Radio and Television and Zhejiang Provincial People’s Government signed a strategic cooperation agreement on broadcasting and television publicity for the Hangzhou Asian Games

By yqqlm yqqlm

China Central Radio and Television and Zhejiang Provincial People’s Government signed a strategic cooperation agreement on broadcasting and television publicity for the Hangzhou Asian Games

April 30, Central Broadcasting The General Television Station and the People’s Government of Zhejiang Province signed the “Hangzhou Asian Games Broadcasting and Television Propaganda Strategic Cooperation Agreement” in Hangzhou, marking a new stage of cooperation between the two parties.

Shen Haixiong, deputy minister of the Central Propaganda Department, director and editor-in-chief of China Central Radio and Television, and Zheng Zhaijie, deputy secretary of the Zhejiang Provincial Party Committee and Governor of Zhejiang Province, attended the ceremony and witnessed the signing. Jiang Xiwei, deputy director of China Central Radio and Television, and Zhu Guoxian, member of the Standing Committee of the Zhejiang Provincial Party Committee and Minister of the Propaganda Department, delivered speeches respectively. Xue Jijun, a member of the editorial affairs meeting of the General Station, and Cheng Yuechong, deputy governor of Zhejiang Province, signed the contract on behalf of both parties. Jiang Wenbo, Peng Jianming and Wang Xiaozhen, members of the headquarter editorial affairs meeting, Chief Accountant Dong Weimin, Zhejiang Provincial Party Committee and Hangzhou Municipal Party Secretary Zhou Jiangyong, Hangzhou Municipal Party Committee and Mayor Liu Xin, and Zhejiang Provincial Government Secretary-General Chen Xin attended the signing ceremony.

China Central Radio and Television and Zhejiang Provincial People’s Government signed a strategic cooperation agreement on broadcasting and television publicity for the Hangzhou Asian Games(1)

△Central Broadcasting The General Television Station and the People’s Government of Zhejiang Province signed the “Hangzhou Asian Games Broadcasting and Television Propaganda Strategic Cooperation Agreement”

A series of important instructions and instructions, adhere to integrity and innovation, deepen integration and development, and continue to improve leadership, communication and influence. The main station has the most influential sports communication platform and the most experienced event broadcast production team in China, and has the main broadcast experience of many international and domestic competitions. Good publicity, good reporting, and good dissemination of the Hangzhou Asian Games are not only a major task undertaken by the Central Station, but also an important measure to highlight the value of the General Station’s sports brand and accelerate the promotion of high-quality development. The headquarter will further strengthen the in-depth cooperation with the Zhejiang Provincial Party Committee and Provincial Government and the Hangzhou Municipal Party Committee and Municipal Government to offer a successful, exciting and unforgettable sports feast for the people of Asia and the world audience, leaving an unforgettable “Hangzhou memory” .

China Central Radio and Television and Zhejiang Provincial People’s Government signed a strategic cooperation agreement on broadcasting and television publicity for the Hangzhou Asian Games(2)

△Central Broadcasting Jiang Xiwei, deputy director of the General Television Station, delivered a speech

Zhu Guoxian stated in his speech that the Zhejiang Provincial Government and the Central Radio and Television General Station formally signed a strategic cooperation agreement on the broadcast and television publicity work of the Hangzhou Asian Games, which is one of the first steps in the preparations for the Asian Games. A landmark event. At present, important progress has been made in the preparation of the Asian Games in various fields. The “Sports Asian Games”, “Urban Asian Games” and “Branded Asian Games” have gone hand in hand with remarkable results. It is believed that the signing of the strategic cooperation agreement on broadcasting and TV promotion for the Hangzhou Asian Games will further promote the complementary advantages, resource integration, and coordinated development of the two parties. With event broadcast and media promotion as the starting point, the international influence and reputation of the Hangzhou Asian Games will be comprehensively enhanced. degree.

China Central Radio and Television and Zhejiang Provincial People’s Government signed a strategic cooperation agreement on broadcasting and television publicity for the Hangzhou Asian Games(3)

△Zhejiang Member of the Standing Committee of the Committee and Minister of the Propaganda Department Zhu Guoxian delivered a speech

According to the introduction, as the world’s largest comprehensive media carrier with the most dissemination platforms, China Central Radio and Television will be responsible for the main broadcast of the Hangzhou Asian Games and the Asian Paralympic Games. Institutional work. Relying on the leading domestic and world-class sports event broadcasting advantages and the work experience of the host broadcasting agency, he is responsible for coordinating the design and operation of the International Broadcasting Center, opening and closing ceremonies and the production of public signals for the events, and providing international-level anchor services for broadcasters in Asian countries. .

According to the strategic cooperation agreement, the headquarter will coordinate all media resources such as TV, radio, and the Internet to carry out publicity and reports on the Asian Games and the Asian Paralympic Games; to promote the activities of the Asian Games and the Asian Paralympic Games Provide professional support for work such as; through a full-platform, three-dimensional production and broadcasting system, continue to promote, broadcast, and report the Hangzhou Asian Games. Assist the organizing committee to fulfill the promise of hosting the game and show the wonderful picture of the Asian Games to the people of Asia and the world.

China Central Radio and Television and Zhejiang Provincial People’s Government signed a strategic cooperation agreement on broadcasting and television publicity for the Hangzhou Asian Games(4)

19th The Asian Games will be held in Hangzhou, Zhejiang Province from September 10 to September 25, 2022. This is another large-scale comprehensive international sports event held in my country after the Beijing Winter Olympics. It is also the third Asian Games held in my country after the Beijing Asian Games and Guangzhou Asian Games. A total of 40 major events will be set up in the competition, including new items such as e-sports and break dancing. At present, the first stage of registration has been successfully concluded. A total of 45 national (regional) Olympic Committees have submitted registration forms, which cover all sub-competitions of the Hangzhou Asian Games. (Photo: Liao Jiangheng)