2021-04-05

The box office exceeded 700 million! “My Sister” leads the way, how to make the strongest Qingming file?

By yqqlm yqqlm

Chinanews client, Beijing, April 5th (Reporter Yuan Xiuyue) Did you go to the movies on Ching Ming Festival? After experiencing the downturn in March, the film market finally ushered in a small outbreak during the three-day long holiday. More than a dozen films went into battle, with a single-day box office exceeding 300 million, a total box office of over 700 million, and a single box office of over 400 million, breaking multiple box office records and achieving “the strongest Qingming file.”

The box office exceeded 700 million! “My Sister” leads the way, how to make the strongest Qingming file?

Ching Ming stalls box office record A record

After the Spring Festival, the movie market fell into a low tide in March, with a monthly box office of only 2.5 billion yuan, much lower than the same period in previous years. This situation will not appear in April. According to the Beacon Professional Edition data, as of April 5, the monthly box office in April has been close to 1 billion yuan.

In 2021 Qingming file, more than ten films have been released successively, including Hollywood blockbuster “Godzilla vs. King Kong”, “My Sister”, “Eleventh Time”, “Tomorrow Will Be Good”, etc. Domestic films have injected a shot into the film market.

This year, Qingming files set a number of new records. According to data from the Beacon Professional Edition, on April 3, the single-day market of the Ching Ming file broke 300 million yuan, setting the highest record in single-day box office movie history in the Ching Ming file. On April 4, the box office was close to 320 million yuan, setting a new record again.

The box office exceeded 700 million! “My Sister” leads the way, how to make the strongest Qingming file?(1)

The total box office of Qingming file is also Set a new high. According to the real-time data of Maoyan Professional Edition, as of 13:00 on April 5, the total box office of Qingming file in 2021 reached 709 million yuan, breaking the highest record in the box office history of Qingming file and continuing to refresh.

In the major movie schedules, the Qingming file has always been a relatively embarrassing existence. Whether it is the festival customs of the Ching Ming Festival or the audience’s movie-watching habits, the Ching Ming Festival lacks some appeal. From 2015 to 2019, the box office of Qingming file only climbed from 522 million to 698 million. In 2021, the Ching Ming Festival officially exceeded the 700 million mark. As of 17:00 on April 5, the total box office of the Ching Ming Festival has exceeded 760 million yuan, which is expected to exceed 800 million.

The box office exceeded 700 million! “My Sister” leads the way, how to make the strongest Qingming file?(2)

“Godzilla War “King Kong” became the highest-grossing Hollywood blockbuster recently

Among more than a dozen films in the Ching Ming archives, “My Sister” and “Godzilla vs. King Kong” accounted for more than 80% of the total box office. “My Sister” became the box office champion of the Qingming Festival this year, with a cumulative box office of more than 400 million yuan. “Godzilla vs. King Kong” has a cumulative box office of nearly 1 billion, and the Qingming Festival has a box office of nearly 300 million.

“My Sister” is written by You Xiaoying, the best screenwriter at the Academy Awards, directed by the cutting-edge director Yin Ruoxin, starring Zhang Zifeng, Xiao Yang, etc. The current Douban score is 7.3 points. In the film, Zhang Zifeng plays an older sister who grew up in a patriarchal family. After her parents passed away in a car accident, she was faced with a difficult choice between pursuing an independent life or raising her younger brother.

The box office exceeded 700 million! “My Sister” leads the way, how to make the strongest Qingming file?(3)

Sociologist Li Yinhe Analysis shows that the logic behind this choice is the fierce impact of the individual-based values ​​and outlook on life that people face in the process of China’s modernization against the traditional family-based values ​​and outlook on life. “At present, the traditional gender order of male superiority and female inferiority is undergoing profound changes, and a modern new order of equal personality between men and women is taking shape. Through a series of dramatic conflicts, the film reveals to us this profound change that has occurred on the land of China.” p>

The film finally gave an open ending, and netizens have different opinions on this. Some people think that the ending is “forced reconciliation,” while others think that women have no standard answer and should support every self-determination. Under the fermentation of these topics, “My Sister” also caused a movie-watching boom, breaking the box office record of the Qingming file in Chinese film history. In addition, the film also broke the single-day box office record of Chinese film history Ching Ming file, the record of Chinese film history Ching Ming file, and the single-day box office record of Chinese film history family film.

The box office exceeded 700 million! “My Sister” leads the way, how to make the strongest Qingming file?(4)

“My Sister” Box office surpassed 400 million

On the other hand, the monster movie “Godzilla vs. King Kong” is not to be outdone. The box office has been rising since its release on March 26. As the same series of movies, the box office of “King Kong: Skull Island” and “Godzilla: King of Monsters” are both around 1 billion. From the current point of view, the results of “Godzilla vs. King Kong” are “stability and improvement”, and will soon surpass the first two.

It is worth noting that the film is also very popular in overseas markets. It won 48.5 million U.S. dollars in the box office during the first weekend and broke a number of North American box office records during the COVID-19 pandemic. According to reports and analysis, “Godzilla vs. King Kong” represents a sign that the North American box office has returned to normal in the past year. Compared with the previous domestically released “Creed”, “Mulan”, and “Wonder Woman 1984”, this film is also the best-performing Hollywood movie in the Chinese market since the epidemic.

The box office exceeded 700 million! “My Sister” leads the way, how to make the strongest Qingming file?(5)

“Godzilla Wars “King Kong” poster

Why is “The Eleventh” “Tomorrow Will Be Good” misfired?

This year’s Qingming file also includes “Eleventh Time”, “Tomorrow Will Be Good”, “Life”, the animated film “Journey to the West: The Reincarnation Demon King” and the cartoon “The Fantasy Adventure of The Little Mermaid”. “The Adventures of Strange World” and so on. The comedy movie “All Comes” starring Liao Fan, Tong Liya, Fan Wei, etc., was temporarily announced to withdraw.

“The Eleventh” is Chen Jianbin’s second self-directed and self-acted movie, starring Zhou Xun, Dapeng, Dou Jingtong, Chun Xia and so on. “Tomorrow will be good” is supervised by Jia Zhangke and starring Papi Jiang. Both of them are comedies. They were originally strong contenders for this year’s Ching Ming file, but they were “misfired” after they were released. At present, the box office of the two films does not exceed 50 million yuan.

The box office exceeded 700 million! “My Sister” leads the way, how to make the strongest Qingming file?(6)

“The Eleventh “It tells the story of a straightforward old man Ma Fuli who “has a big trouble” in the city repertory troupe due to a case that happened many years ago and was adapted into a drama. The film has a strong personal style, but due to its strong drama flavor, it has also caused polar reviews on the Internet. . Some netizens think that the director has unique ideas and black humor. Some people also said that the film could not be understood, “I can’t appreciate it.” At present, the Douban score has dropped from 8.4 to 7.5.

“Tomorrow will be well” is a film telling the story of Bei Diao, and is a new work by Yuan Yuan, the screenwriter of “Later Us”. However, “Tomorrow will be good” is not as resonant as the latter. Some netizens commented that the story is weak and the plot is relatively flat. The current Douban score is 5.8.

The box office exceeded 700 million! “My Sister” leads the way, how to make the strongest Qingming file?(7)

Observe this year’s Qingming file video , Can see several trends. First, there is still a big market for family-themed works. Whether it’s “Hello, Li Huanying” or “Send You A Little Red Flower”, it is all about finding resonance in small incisions and personalized stories. The second is that real-themed movies are waiting for more excellent works, moving from the fringe to the center of the market. Third, as the vaccination rate increases and epidemic prevention and control are in place, the global film market will gradually accelerate its recovery. (End)