The ceiling of the hot pot restaurant fell and Chen He apologized. Don’t just make quick money when a star opens a restaurant!
China News Service Client, Beijing, April 12 (Reporter Yuan Xiuyue) The star restaurant has caused controversy again, this time it is Chen He’s Xian Hezhuang.
According to media reports, one When a couple was dining at Xianhezhuang Luowei Hotpot Hangzhou Wanda Store, the ceiling suddenly fell. The woman was hit on her head and hands by the ceiling, while the man was scalded by the bottom of the hot pot. The injured customer claimed 80,000, and the store believed that the compensation amount was too high, which caused disputes on the Internet.
April 11th, Xianhezhuang Weibo issued a statement of apology, stating that it had coordinated with the injured customer and made compensation in the first time. Now the two parties have reached a settlement and apologize for this. At the same time, a comprehensive investigation and rectification of stores will be carried out, third-party security inspection companies will be invited to inspect safety issues, and a comprehensive investigation of hidden safety hazards will be carried out in stores nationwide to eliminate potential safety hazards.
Then, Chen Hezai The above statement was forwarded on its Weibo and said, “I once again apologize to the two customers, thoroughly investigate and rectify, and will never tolerate security issues!”
According to the official website of Xianhezhuang lo-mei hot pot, the brand is strongly led by actor Chen He, film and television actor, director Li In the morning, the host Zhu Zhen, the three people are based on “sage”, “combination” is the most valuable, “zhuang” meets friends, and the “chuang” gathers hot pot and lo-wei together.
According to the data of Tianyan , Fujian Xianhezhuang Catering Investment Management Co., Ltd. is a new-style catering company that combines film and television with culture. It was established in 2015 with a registered capital of 10 million yuan. Among them, Fujian Xianhezhuang Brand Management Partnership (Limited Partnership) holds 99% of the shares. The major shareholder of the company is Chen He (38.55% of the shares), and Zhu Zhen holds 22% of the shares.
According to the public comment platform, Xianhezhuang lo-mei hot pot has 500 branches nationwide. According to media reports, the brand has exceeded 600 stores nationwide, setting a new record for franchising brands in the hot pot category.
Because of having existing fans Advantages and popularity, catering has always been the main direction of many celebrities’ sideline business. Ren Quan, Huang Xiaoming, and Li Bingbing once opened hot pot restaurant “Hot No.1”, Zhao Wei once invested in restaurant “Le Fu Restaurant”, Guo Degang has a home-style restaurant “Guo Jia Cai”, Meng Fei opened “Meng Fei’s Small Noodle”…< /p>
However, celebrity restaurants seem to have their own “traffic”, but there are not many that can continue. Many restaurants have become “over-the-air celebrities” in a short time. Some have to close their stores because of their high prices and their dishes cannot keep customers. Others cannot keep up with their business management. For example, the once-popular Hot No.1 was revealed to have closed stores one after another, and some netizens reported that the balance of the stored-value card was not refundable. “Lefu Restaurant” closed its store within less than a year, and Guo Degang’s “Guo Jiacai” also closed down after 3 years of operation.
“Expensive and not tasty” has become the slot of many celebrity restaurants. For example, some netizens once commented on Han Han’s restaurant, “It’s okay to eat whatever you want, the environment is good, and the taste is very ordinary. It is the Internet celebrity restaurant that is hyped by Han Han’s name.” There are also many accidents of celebrities opening restaurants. Coliform bacteria have been detected in “Shangshangqian Hot Pot” products, and Bao Beier’s hot pot restaurant has also been exposed to the news that beef blood is used as duck blood.
Some insiders have said , A restaurant can survive, taste is the main reason for attracting customers to return. After tasting the freshness, people will eventually return to their senses and choose a restaurant with high cost performance and good taste. From the perspective of celebrity effects alone, investing in the catering industry is not the best choice. “The catering industry needs a lot of time to manage, and celebrities obviously do not have the time advantage.”
Indeed, many celebrities are just “named bosses” and rarely participate in actual operations. Previously, Zhao Wei’s restaurant was revealed to have 160,000 yuan unpaid. Zhao Wei once responded that she was not aware of this matter without the management of the restaurant. After the incident of posing as duck blood in Baobeier hot pot restaurant, he also responded that he was less involved in daily management.
“Star traffic flow + The “catering company management” model has become the method adopted by many star catering brands. According to media reports, after Chen He’s Xianhezhuang hot pot was established in 2015, it was once faced with a crisis of closing stores due to poor follow-up operations. It was not until the end of 2019 that Xianhezhuang reached a cooperation with Sichuan Zhishan Catering Group. The latter was responsible for brand operation, investment promotion and supply chain management to help Xianhezhuang turn losses into profits.
According to Tianyan Check data, Fujian Xianhezhuang Catering Investment Management Co., Ltd. and Sichuan Zhishan Brand Management Co., Ltd. jointly hold and control Chengdu Xianhezhuang Brand Management Co., Ltd. and Sichuan Zhishan Its brands include Tan Yaxue, Kan Erge, Shao Jiangnan, Guan Xiaotong’s milk tea brand “Natural Dai” and Sun Yizhou’s “Zhao Menkan”.
Actually, stars open restaurants This is a “double-edged sword”. The celebrity’s reputation can easily attract traffic, but once negative news breaks out, it will also make the celebrity’s evaluation plummet. The so-called “success and failure also flow”. If you want to make money from celebrities alone, it’s easy to think about. After all, consumers in the catering industry “vote by their mouths”. If they are not managed well, no one will care about them in the end. Compared with ordinary people, celebrities need to strengthen supervision when opening a store, and operate with care. Don’t let quick money affect word-of-mouth, and don’t let “good business” become “black history”. (End)