“Aesthetic” road to rural revitalization: Let the village become a habitat paradise again
China News Service, Yinchuan, May 7th, title: “Aesthetic” road to rural revitalization: Let the village become a habitat paradise again
May summer solstice, long winds and warm flowers fragrance, six dishes At the foot of the mountain, the 100-kilometer tourism service belt of Jingyuan ushered in the peak tourist season.
“The villages here have the beauty of returning to the original, and the clean and tidy homestay allows me to experience the comfort of a quiet escape from the city.” These days, Yuan, a tourist from Henan who lives in the Perfume Fengqingbao B&B in Jingyuan County, Guyuan City, Ningxia Yuan writes reviews on the online platform.
The verdant mountains in the distance, and the gurgling water nearby, two years ago, large tracts of wasteland and dilapidated houses turned into a hotel courtyard with antique architecture. Among the white walls, gray tiles, and blue stones, the poetic slow life unwinds.
A view of Perfume Style Fort B&B. Photographed by Li Peishan
“‘The beauty of mountains and rivers has been discussed in ancient times’, the beautiful rural feelings contain the deepest nostalgia.” According to Ma Xiaoyong, director of the Jingyuan County Cultural Tourism Radio and Television Bureau, rural tourism construction requires the integration of beauty . For this reason, Jingyuan County has found a precise position in the exploration of the development of global tourism, and used fine arts and artistic elements to enhance the aesthetic appeal.
Relying on the water system, belt-shaped field borders and natural mountains, the perfume-style castle was completed and operated in 2019. It is a boutique homestay invested and constructed by Wuhan Faya Ecological Environment Group Co., Ltd. in the county. “Jingyuan County has a forest coverage rate of 50%, which is the highest in the western region. We combined this green business card, and used simple buildings such as courtyards and modern simple interior decoration to outline a brand-new holiday homestay, allowing foreign tourists to enjoy a slow life in peace and quiet. “.” Tang Zhaoxu, general manager of the operation of Perfume Fengqingbao, told reporters that southern guests from Sichuan and Fujian are the main source of tourists for homestays. In 2020 alone, the annual turnover has exceeded 2 million yuan (RMB, the same below), achieving profitability.
Jingyuan’s annual maximum temperature does not exceed 25℃, making it a rare summer resort. However, due to the lack of infrastructure, many tourists were discouraged. Now, Jingyuan County is divided into “one core and four districts” according to the topography and structural layout. It cultivates new tourism formats such as Xiaoguan Cultural Park, Huatian Huahai, and the return of young people. The visits of batches of tourists have made the villagers become active. The idyllic life and rural style of “Lvshu Village is close by, green mountains and Guodi slanting” can be seen everywhere, and it has become the “poetry and distant place” that countless people yearn for.
Children play at the farmhouse in Yejia Village, Jingyuan County. Photo by Li Peishan
“There are more than 180 farmhouses in the county, more than half of which are opened by returning youths. There are also 4 hotels and 5 homestays, all of which have been opened by returning youths in the past two years. “Ma Xiaoyong told reporters that young people who have worked hard outside bring fresh consultations back to their hometowns. “While doing a good job in trash management, sewage treatment, and toilet renovation, young people are committed to using aesthetic design and intangible cultural heritage. Elements, to avoid the destructive development of’rural urbanization’, and also retain the nostalgia in people’s hearts.”
The old courtyard was renovated and turned into a homestay, and the abandoned factory building was transformed into a hotel. As a local product display shop, the children’s laughter echoed on the swings and seesaws transformed from waste tires…In 2020, the number of tourists in Jingyuan County will increase from 650,000 in 2016 to 1.1 million, realizing comprehensive tourism income9 In the list of “2021 China’s Most Poetic Top 100 Counties and Cities” recently released by “Xiaokang” magazine, Jingyuan County is on the list.
Not only in Jingyuan, the new pattern of rural tourism development of “beauty of people, beauty of economy, beauty of ecology” is empowering rural revitalization in every place in China, and aesthetics also allows the development of rural economy Adjust the angle, discover resources, integrate and innovate.
p >Reconstruct a new farmhouse in Yejia Village. Photo by Li Peishan
Wang Shengze, deputy dean of the Academy of Fine Arts of Ningxia University, who has led students to sketch in Yejia Village, Jingyuan and Hongcun, Anhui for a long time, witnessed the changes and development of Chinese rural areas. The path of aesthetics requires first of all to change concepts and create a vibrant rural aesthetic world from aesthetic thinking.
“Each sketching base has its own characteristics, which promotes the relationship between aesthetics and rural revitalization. It needs to combine the development advantages of the village itself.” Wang Shengze said that aesthetic creativity such as sculpture and painting should be closely integrated with the village. Cultural wall painting, public art, intangible heritage innovation, cultural and creative design, and homestay planning promote the cross-industry integration, activate rural historical and cultural resources, agricultural products, traditional villages and other resources, promote farmers’ income, and let art lead people into the village and produce with the village The medium of communication.
As Wang Shengze said, the integration of “beauty” will turn the homeland in memory into a vibrant new countryside and once again a paradise for habitation. (End)