2021-05-04

Technology + night tour Zhejiang Heqiao Ancient Town becomes a popular place for country tour

By yqqlm yqqlm

On May 1st this year, the brand new experience mode of animation + technology + night tour has made the Heqiao Ancient Town in Lin’an, Hangzhou, Zhejiang Province a place for tourists to travel to the countryside.

As night falls, in the ancient town of Lin’an Heqiao, Hangzhou, the 15-meter-high light and shadow acacia tree and the 200-square-meter water curtain promenade gradually unfold. The city walls and pavilions, ancient walls and ancient streets are transformed into huge screens under the light and shadow, ingeniously combined with real-life performances.

Technology + night tour Zhejiang Heqiao Ancient Town becomes a popular place for country tour

Tourist Pei Bing : I have never participated in this. Most of the scenic spots just walk in and walk on their own. The actors here will have close contact with the audience, and the sense of substitution is very strong. Just like when the snowflakes were just flying, they felt that the whole person was immersed in the plot. same.

Top-notch digital technologies such as naked-eye 3D, holographic imaging, and AR augmented reality, as well as the new experience mode of the ancient town integrating animation, technology, and night tours, have attracted many tourists from afar.

Technology + night tour Zhejiang Heqiao Ancient Town becomes a popular place for country tour(1)

Heqiao Ancient Town Mei Xue, the person in charge of the scenic spot project: Such content can help scenic spots like Heqiao Ancient Town and Liuxi River to try to build better emotions or better consumer interaction with young people. For some young users who like national style, Hanfu, and immersive experience, it will actually have a very good appeal.

It is understood that the scenic spot has reached 2500 visitors during the trial operation period. This year’s May Day officially opened, and the equipment and light effects were further upgraded on the basis of the previous period. At the same time, the “online bond” function will be launched to make the tour more abundant and the experience more exciting. (Receptionist Liang Ye)