[Big Country, Small [email protected] Development Concept] Shandong’s “One City, One Township” Development Road: Revitalizing Cultural Resources and Boosting Industrial Upgrading
China News Service, Beijing, June 11th, title: Shandong’s “One City, One Township” Development Road: Revitalizing Cultural Resources to Promote Industrial Upgrade
Born from spring, thriving due to spring, due to spring And beautiful, Jinan, the “spring city” at night, is full of brilliance by Daming Lake. More than 3,000 fountains “dancing” with music. A magnificent “Minghu Show” attracts many citizens and tourists to come to enjoy the summer.
The eastern foot of Laoshan, by the Yangkou Bay, the spring water is clear, the steamed buns are fragrant, and the seafood is plump…Wanggezhuang Street, Laoshan District, Qingdao City, between the mountains and the sea presents a moving picture of the country’s vigorous revitalization.
One city and one township, each other makes a lot of fun.
The interview group of “Big Country, Small [email protected] Development Concept” visited Shandong recently to explore its high-quality development. The reporter found that cultural protection and inheritance play a key role in the development of “One City” in Jinan and “One Township” in Wanggezhuang, showing the characteristics of culture releasing “characteristic productivity” and promoting green development.
Jinan “Minghu Show” show. Photo by Yuan Jingjing
Jinan: Turning spring water resources into cultural resources to promote the harmonious coexistence of man and nature
In 2006, the Jinan Municipal Government first announced the application of spring water. Nowadays, “Spring Water Application” has become “Spring•City Cultural Landscape” application. In 2019, “Jinan Spring·City Cultural Landscape” was officially included in the preliminary list of China’s World Cultural Heritage. In 2020, Jinan will survey thousands of springs and become a veritable “City of Thousand Springs”.
“In the process of applying for heritage, we strengthened the protection of spring water heritage and historic districts, highlighted the spring water characteristics of Jinan tourism products, made the spring water heritage alive and spread, and injected vitality into Jinan’s tourism. Motivation.” said Tian Xiaodong, director of the Spring Water Heritage Division of the Urban and Rural Water Affairs Bureau of Jinan City.
At present, Jinan is building a series of “Quancheng Night Banquet” projects. “Minghu Show” is one of the key parts and has become a new tourism landmark in Jinan. It adopts a one-key light show control system and water curtain projection technology. Thousands of fountains form a huge water curtain in the light and shadow circulation room, telling the history of Jinan and showing the charm of the spring city.
The reporter learned that, in addition to the “Spring•City Cultural Landscape”, Jinan City is focusing on the construction of “Cultural Jinan”, accelerating the improvement of Quancheng’s cultural influence, and promoting the protection, utilization and inheritance of cultural heritage. At the city’s cultural and tourism work conference at the beginning of the year, the city proposed to promote intangible heritage to help rural revitalization, focus on deepening the integration of intangible heritage and tourism, and strive to make a fuss about the creation of intangible heritage scenic spots, intangible heritage tourism theme routes, and intangible heritage tourism experience bases .
The spring water of “Spring City” has now become a cultural symbol of Jinan, and it is also benefiting people’s livelihood and welfare. It is reported that Jinan is vigorously carrying out the spring water direct drinking project, gradually realizing the goal of spring water drinking by the citizens of Quancheng, improving the quality of life of residents, promoting the harmonious coexistence of man and nature, and giving play to the economic and social benefits of spring water.
Drink spring water. Photo by Yuan Jingjing
“The taste of spring water is soft and sweet. I usually use spring water when making tea, steaming rice, and making porridge.” said a Jinan citizen.
According to reports, underground spring water is rich in minerals that are beneficial to the human body. After treatment, it becomes healthy and high-quality drinking water. “Through the modern double-membrane treatment process, the hardness of the spring water is reduced to meet human drinking standards, and the minerals needed by the human body are retained.” said Gao Hongbo, general manager of Jinan Purun Water Co., Ltd.
He said that in the future, he will gradually summarize and absorb some construction experience and technical specifications, so that citizens can drink healthy water and high-quality water.
Wanggezhuang: Intangible cultural heritage plastic domain name film boosts rural revitalization and industrial upgrading
Mountains and oceans reflect each other, tea fragrant fish fertilizer, the village depicted by Wanggezhuang Street, Laoshan District, Qingdao In the revitalization scenario, the power of culture cannot be ignored.
In recent years, Wanggezhuang insisted on planning and guided, based on the word “special”, built a number of rural tourism demonstration sites with local characteristics, and built a number of beautiful villages with folk customs and tourism and leisure. , Cultivating a number of characteristic tourism brand projects, greatly improving the quality and appearance of the countryside.
Not only can it be used for ecological sightseeing and leisure tourism, but also local city-level intangible cultural projects such as Laoshan dough sculpture, Laoshan paper-cutting, and Laoshan tea planting, making it a “concentration” of intangible cultural heritage experience.
Wanggezhuang Fantastic Big Steamed Bun is the representative of Laoshan Dough Sculpture, with a history of more than 500 years. This kind of steamed bun is made with Laoshan mineral water, using traditional techniques of hand kneading, iron pot steaming, and wood burning. It is a popular Internet celebrity special product for consumers. Fu Lu Shouxi, Songhe Yannian, Longfeng Chengxiang and other tricks have been well received. welcome.
Wanggezhuang big steamed bread . Photo by Yuan Jingjing
During the visit, a steamed bread shop owner introduced that there are 30 or 40 kinds of big steamed buns in their family, such as steamed buns for children’s birthdays, young people’s weddings and engagements, and old people’s birthdays. In addition, there are also cartoon, baking and other series of steamed buns, which have become a small local feature.
It is reported that Wanggezhuang Sub-district has inherited the big steamed bread culture through the model of “government builds a platform, merchants sing, and residents benefited”. By holding the big steamed bread cultural festival and selecting famous big steamed bread enterprises, it helps the local “steamed bread”. “Business cards” go to the market.
According to Zhao Tingting, the person in charge of the Wanggezhuang Street Propaganda, Sports and Tourism Center: “Last year, the output of Wanggezhuang steamed bread reached 14,800 tons, and the output value reached 119 million yuan. Although Wanggezhuang is not It produces wheat, but when you walk in here, you will smell a strong smell of wheat.”
The staff demonstrated the making process of different patterns of steamed buns. Photo by Yuan Jingjing
Laoshan paper-cutting is also a characteristic intangible cultural heritage project of Wanggezhuang. Among the many genres of paper-cutting in China, Laoshan paper-cutting is deeply loved by people for its unique charm. Driven by Su Xia, the inheritor of the intangible cultural heritage of Laoshan District, a pair of scissors and a piece of red paper are attracting more and more people to enter the traditional culture of the Chinese nation.
Children learn Laoshan paper-cutting. Photo by Yuan Jingjing
While visiting the Wanggezhuang February 2nd Ecological Farm, the reporter saw that visitors can experience the production of big steamed buns and Laoshan paper-cutting. Featured tourism projects such as folk custom experience, leisure and entertainment, cultural propaganda and education are ingeniously combined here, and more than 30 kinds of experience projects can make tourists fully appreciate the charm of intangible cultural heritage. (End)