2021-07-13

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?

By yqqlm yqqlm

China News Service Client Beijing, July 13th (Reporter Yuan Xiuyue) After a long period of downturn, the overseas film market finally ushered in a recovery in the summer. Previously, “A Quiet Place 2” and “Fast and Furious 9” had a hit at the box office. Recently, Marvel’s new film “Black Widow” also broke the box office record for opening pictures in North America during the epidemic.

When will the global film market return to its pre-epidemic level? What blockbuster movies can still be seen in 2021?

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?

“Black Widow” box office Record-setting

As the first Marvel movie released in the past two years after “Avengers 4: Endgame” and “Spider-Man: Far From Home”, “Black Widow” has attracted the attention of fans . Affected by the epidemic, this female hero movie starring Scarlett Johansson has been postponed many times.

On July 9, the film finally met with the audience. According to foreign media reports, the North American box office of “Black Widow” reached US$80 million during the first weekend of its release, breaking the North American box office record during the epidemic. Outside North America, the film made $78 million in box office revenue. It is worth mentioning that the film was also launched on the Disney+ streaming media platform at the same time. According to figures released by Disney, the film’s streaming revenue reached 60 million U.S. dollars, raising the film’s global box office revenue to 215 million U.S. dollars.

“Black Widow” was originally scheduled to premiere in 2020, and the one-year postponement can be described as dampening the appetite of the audience. On the review site “Rotten Tomatoes”, the film has 341 film critics’ comments, earning 81% of the ratings, and more than 5,000 viewers give 92% of the ratings. At the same time, the film received an “A-” rating on the review site “CinemaScore”. But on Douban, the film scored only 6.6 points.

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?(1)

However, “Black Widow “Such a Marvel blockbuster is still a big stimulus to the overseas film market. Some foreign media believe that “Black Widow” marks a huge victory for the theater. During the epidemic, theaters have been struggling to recover from large-scale closures and capacity constraints, and these measures have led to a significant reduction in their business. And this movie is worth noting because it shows that even if it is broadcast on a streaming platform at the same time, the movie can also bring stable box office revenue.

A statement from Disney mentioned: “The strong performance of “Black Widow” this weekend confirms our flexible distribution strategy, which is to let the series of films be shown in theaters for a real movie experience. With Global concerns about the epidemic continue. We provide consumers who like to watch on Disney+ at home with options.”

Of course, some analysts believe that not all movies can replicate the performance of Marvel movies. Moreover, if all theaters are open, if there is no streaming option, the box office number of the film may be higher.

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?(2)

Summer movies drive the movie market Rebound?

The release of summer blockbusters has brought hope of a rebound in the film market. In April of this year, “Godzilla vs. King Kong” broke many weekend box office records in North America during the epidemic and became the most popular Hollywood movie during the epidemic.

In June, “A Quiet Place 2” and “Fast and Furious 9” broke records one after another. “A Quiet Place 2” is the first film (US$150 million) in the North American market to break the 100 million box office during the epidemic. The current global box office of the film is US$279 million. The film’s performance was not outstanding when it was released in China, and the final box office was 249 million yuan, slightly higher than the first one.

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?(3)

Soon, this The record was broken by “Fast and Furious 9”, the film’s first weekend box office in North America reached 70 million U.S. dollars. This is also the highest weekend box office record in North America after “Star Wars: The Rise of Skywalker” in December 2019. Currently the film’s North American box office Reached 141 million U.S. dollars. Although “Fast and Furious 9” is not highly rated, it is still popular in the international market. Outside the North American market, the box office exceeded US$400 million, and the global box office reached US$541.8 million. When the film was released in China, although it was not as good as in previous years, it also earned 1.392 billion yuan in box office revenue.

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?(4)

《Fast and Furious 9 “Poster

The box office of “Black Widow” hit a new high, but some analysts believe that the box office is still in the recovery stage, and parts of North America are far from reaching normal levels. Audiences aged 35 and above are unlikely to return to the cinema, and some parents are reluctant to let unvaccinated children go to the movies.

In addition, affected by the epidemic, many movie theaters in India, Australia, and some countries in Southeast Asia and Latin America are still closed, which also complicates the recovery of the global film market.

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?(5)

PwC latest The release of the “Global Entertainment and Media Outlook” report also mentioned the recovery of theaters. The report predicts that global box office revenue is expected to rebound sharply in 2022. It is expected that by 2023, global box office revenue will return to the level of 2018, and in 2024 Exceed the income level of 2019.

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?(6)

“007: No time to go Dead” poster

A big blowout in the second half of 2021?

Some insiders analyzed that the box office expectations throughout the summer should be eased, because more stable films will be released in the fall, especially those exclusive to theaters.

After “Black Widow”, Marvel will also release a number of heroic movies, such as Tony Leung and Michelle Yeoh’s “Legend of Shang Qi and the Ten Rings”, which will be released in North America on September 3. However, the film caused a lot of controversy online. There is also “Venom 2”, which will be released in North America on September 24.

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?(7)

Disney will also be in 7 The new movie “Jungle Adventure” will be released on 30th, and the superhero movie “Task Force X: All Assembled” jointly created by Warner and DC will be released in North America on August 6th.

There will be a number of blockbusters that will meet the audience in the second half of the year, including “007: No Time to Die” and Tom Cruise’s “High Aspirations 2: The Lone Ranger”, and “Spider-Man: Heroes Nothing “Return” and “The Matrix 4” etc.

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?(8)

“Zhuangzhi Lingyun 2: The Lone Ranger poster

For the domestic film market, the summer competition is also fierce. The main theme blockbusters such as “Chinese Doctor”, “1921” and “Revolutionary” are driving the market. What should I do if my second brother is here”, “Midsummer Future” and many other youth films have rushed for the summer season, in addition to the Hong Kong film “Rage: Serious Case”, the animated film “White Snake 2: The Green Snake Rise” and so on.

“Black Widow” breaks the record at the box office. 2021 blockbuster movies get together in the second half of the year?(9)

Also available in the second half of 2021 Many domestic blockbusters, such as “Changjin Lake” directed by Chen Kaige, Tsui Hark, and Lin Chaoxian, science fiction film “Mozart in Outer Space” directed by Chen Sicheng and starring Huang Bo, and “Fengshen Trilogy” “Infinite Depth”, etc. .

With the blowout of major headlines and the gradual stabilization of the epidemic, the film market may enter the fast lane of recovery. (End)