2021-09-28

“Knowledge cartoon” has become the mainstream of Chinese animation Publishing

By yqqlm yqqlm

Beijing, Guangzhou, September 28 (reporter Guo Jun) the reporter learned from the 14th China International Cartoon Festival opened on the 28th that in recent years, a number of book sales in the form of “knowledge + cartoon” have won a win-win reputation. According to the online and offline animation book sales ranking data of Jingdong, Dangdang, tmall and Sisyphus bookstores, knowledge comics and popular science animation have become the mainstream of Chinese animation publishing</ p> < p > thanks to the strong support of the relevant departments of Guangzhou municipal government for the animation industry over the years, the comic books produced in Guangzhou have occupied 70% of the national market share, ranking the leading position in the country, and there have been Cai Zhizhong’s collection of Sinology comic series, if history is a group of mews, easy learning ancient prose from comic history line, and cold knowledge more interesting than knowledge And other best-selling works that have long occupied the top ten positions on the list</ p>

“Knowledge cartoon” has become the mainstream of Chinese animation Publishing < / P > < p > science fiction comics add wings of imagination to knowledge < / P > < p > in response to the popularity of “knowledge comics”, the Chinese cartoonist conference, one of the main activities of China International Comics Festival, was held in Guangzhou on September 28 with the main theme of “knowledge comics become the golden track of industry?”, Many guests made a comprehensive analysis of the development status of knowledge comics at home and abroad, and offered suggestions for the innovation and integration of the industry. On the day of the conference, the main creators of top stream “knowledge comics” such as “if history is a group of cats”, “half hour comics”, “comic history line easy to learn ancient prose” made a collective appearance for the first time</ p> < p > Dai Jianye, editor in chief of comic history line easy to learn ancient prose, pointed out in his keynote speech that interpreting famous ancient prose in the form of comics is a wonderful way to make ancient prose interesting and easy to understand, and can inherit traditional culture in innovation. In the era of fragmented reading on the Internet, the combination of comics and knowledge can not only cultivate young children’s interest in learning ancient Chinese, but also help them form a highly focused habit and stimulate their rich imagination</ p> < p > Chen Lei, the “hunzi” who has created the phenomenal IP “Hunzhi” and the popular book “half-hour comics”, said that for knowledge comics, comics are only a means, and the core key is knowledge. The reason why the “half-hour cartoon” series is popular is mainly to grasp the “knowledge pain point” of readers and use grounded cartoons to contextualize, visualize and entertain obscure contents. This grounded way of knowledge communication is an inevitable choice for the development of the times</ p>

“Knowledge cartoon” has become the mainstream of Chinese animation Publishing(1) < / P > < p > < p > “methodology for creating knowledge comics” round table discussion organizer provided pictures < / P > < p > Li Yun, who planned to launch Liu Cixin’s science fiction Comics Series, believes that reading science fiction comics helps to increase readers’ Science Popularization knowledge. Liu Cixin’s science fiction works insert the wings of fantasy for knowledge, full of humanistic care and philosophical speculation, full of human yearning, thinking and awe for the universe and nature, and also convey the glory and warmth of human nature</ p> < p > at the round table dialogue arranged by the organizing committee, Chen Lei, Li Yun and hoe Jian, the main creator of cold knowledge more interesting than knowledge, and other guests put forward many insights on the topic of “knowledge Cartoon Creation Methodology”. The guests agreed that with the promotion of the national “double reduction” policy and the comprehensive development of quality education, comic practitioners have expanded new ideas on topic selection, material selection and industrial development. (end)