2021-10-18

Xiaohongshu responded to the “filter scenic spot” incident, apologized to users and carried out a number of governance measures

By yqqlm yqqlm

recently, a netizen in micro-blog’s Tucao Xiaohong blogger make complaints about the “filter spots”. The hot spot of the big drop came after the audience visited the site. Xiao Hong published a response article on the official micro signal “Xiao Hong Shu”, “insisting on sincere sharing, and firmly convinced that ordinary people help the general people”. <</ > > <<> > > > <<> > > <<> > > <<> > > > <<> > > <<> > > <<> > > > <<> > > <> > > > > > > > > > > > > <<<> > > > <<> > > > > > > > <<> > > > > > <<> > > > <<> > > <> > <> > <> > <<<> > > > > <<> > <> > <<> > <> > > > <<> > < > published in October 17th. p>

in response, xiaohongshu “sincerely apologized to users” and reflected that the diversified information provided for users’ decision-making was not sufficient: some users over beautified their notes, and the “pit avoidance” notes in the community were not displayed enough

Xiaohongshu responded to the “filter scenic spot” incident, apologized to users and carried out a number of governance measures

xiaohongshu said that several internal departments have launched a series of operational activities to encourage publishers of xiaohongshu to share useful rather than distorted information; When searching for a keyword, provide users with more diversified search association words and more display of pit avoidance and other contents; At the same time, try to launch products such as scenic spot rating list and stepping on pit list. “Do your best to help you get more comprehensive information in xiaohongshu app.”

as a lifestyle community of “ordinary people help ordinary people”, xiaohongshu is famous for planting grass. Its content category has been expanded to food, travel, pan knowledge and many other fields. Among them, travel has become the top category in the community and one of the fastest growing categories

previously, xiaohongshu community has repeatedly stressed that “being true and useful is the lifeline of the community”, and launched the community convention in April 2021, suggesting that community creators should abide by the sharing principles of affirming stakeholders, resisting flaunting wealth, opposing pseudoscience and avoiding excessive modification when sharing content

xiaohongshu said that adhering to the community values of “sincere sharing and friendly interaction”, xiaohongshu is a community where ordinary people help ordinary people. People share their daily life and experience here, and get happiness and satisfaction when helping others. “This atmosphere is something we particularly cherish and we will continue to work for it.”