2021-11-16

Opening of the third Shanxi Cultural and creative design competition

By yqqlm yqqlm

Beijing, Taiyuan, November 16 (Liu Xiaohong) the award ceremony of the third Shanxi Cultural and creative design competition was held in Taiyuan on the 16th. On the same day, the exhibition of winning and shortlisted works of the competition opened. The competition built an industry exchange platform, gathered Shanxi Cultural and creative forces, assisted the inheritance and innovation of Shanxi culture with industrialization and life-oriented creativity, and promoted the in-depth integration and collision of culture and tourism

at present, the development of cultural and creative industries and cultural and creative products has become an important means to enrich people’s spiritual and cultural life and meet diversified consumption needs. It is an important carrier for the general public to understand Chinese culture and enhance cultural self-confidence. It is reported that Shanxi Province has successfully held three consecutive cultural and creative design competitions. The influence, attention and specialization of the competition have been significantly improved. It has become a highly recognized brand competition with significant influence in the field of cultural, creative and design

this competition is co sponsored by Shanxi Provincial Department of culture and tourism, Shanxi Provincial Department of education, Shanxi Provincial Department of industry and information technology and Shanxi Provincial Committee of the Communist Youth League. It has received more than 3100 cultural and creative works from many places across the country, and 125 colleges and universities inside and outside the province have participated, including many high-quality works with great market development potential and excellent works with the potential to become popular

Opening of the third Shanxi Cultural and creative design competition

this competition builds an industry exchange platform and gathers Shanxi Cultural and creative forces. Liu Xiaohong photographed

at the activity site, Chen Shaoqing, deputy director of Shanxi Provincial Department of culture and tourism, announced the winners of the third Shanxi Cultural and creative design competition; Wang Aiqin, director of Shanxi Provincial Department of culture and tourism, Ma Jun, member of the Education Working Committee of Shanxi provincial Party committee and member of the Party group and deputy director of Shanxi Provincial Department of education, Jin Honggang, chief economist of Shanxi Provincial Department of industry and information technology, and Zhang Penghui, director of the financial media center of Shanxi Communist Youth League, presented awards to the author’s representative of gold, silver and copper award and the representative of excellent organization award of the competition respectively; Wang Aiqin announced the opening of the exhibition of winning and shortlisted works of the third Shanxi Cultural and creative design competition

it is reported that the collection of works in this competition is closer to the market, focuses on the cultural connotation of Shanxi, pays attention to the integration and innovation of “culture + science and technology”, and promotes the innovative expression of traditional culture, which is both creative and practical; The craft, aesthetics, materials, creativity and cultural connotation presented in the entries have broken through the old traditional image of cultural and creative products in Shanxi Province, showing the integration and symbiosis of traditional culture and fashion, new media and new technology, and reflecting the integration and collision of tradition and modernity; The entries have richer forms of expression, including cultural IP derivatives, expression packs, apps, applets, brand packaging, furniture, toys, home accessories, arts and crafts, illustrations, daily necessities, tourist souvenirs, etc., with high transformation potential

the relevant person in charge of the competition said that the Shanxi Cultural and creative design competition takes the competition as the platform, gives play to the positive role of cultural creativity in promoting the creative transformation and innovative development of the “three Jin culture”, integrates the charm of Jin into the industry and people’s life, and contributes to promoting the shaping of Shanxi Cultural and tourism brand and building an internationally famous cultural tourism destination. (end)