Shanghai makes every effort to rejuvenate itself with the “Fu” time-honored brand
CCTV news: with the positive results of epidemic prevention and control, production and life in Shanghai have recovered in an orderly manner, and consumer demand has gradually picked up. Many time-honored brands have also ushered in the dual recovery of production and sales, and are gradually rejuvenated.
Shanghai Municipal Commission of Commerce: the average annual growth of total retail sales of social consumer goods in Shanghai exceeded 11%
The reporter recently learned from the Shanghai Municipal Commission of commerce that the total retail sales of social consumer goods in Shanghai has expanded from 1.18 trillion yuan in 2017 to more than 1.8 trillion yuan in 2021, ranking first among cities in China, with an average annual growth of 11.19%. Since June, Shanghai’s consumption potential has been continuously released, and many time-honored brands have realized full on-the-job production.
Old brands seeking opportunities in times of danger; old brands seeking innovation and change
An old brand is not old, but seeks opportunities in times of danger. Under the epidemic situation, riding products usher in opportunities. The sales of permanent bicycles, which have a history of 82 years, increased by 20% year-on-year in the first half of this year. At present, the production capacity has returned to normal, the product line has expanded to more than 1500 categories, and more than 80% of the consumers are young people.
In a special period, there is a familiar old taste that reflects the brand responsibility. As the common memory of several generations in Shanghai, during the epidemic period, Meilin cans mobilized resources from all parties to provide 400000 boxes of various types of cans for Shanghai, which is the supply of Shanghai market in a year at ordinary times.
At present, the production capacity of Merlin has recovered to about 90% of that before the outbreak.
The production of daily chemical products has been resumed in succession. In the bee flower workshop in Minhang, Shanghai, all the employees have been on duty, and two production lines have just been put into use. During this round of epidemic, the 37 year old bee flower was suspended for one month, and many products were in short supply. In order to strengthen the protection of time-honored brands and stimulate the innovation vitality of time-honored brands, in March this year, the Ministry of Commerce and other 8 departments issued opinions to support the agglomeration and development of time-honored brands in key business districts and promote the digital transformation of time-honored brands.